by Jeff Corbin | November 12, 2015

Having just returned from the Public Relations Society of America’s international conference in Atlanta, I wanted to spend a few minutes reflecting on the experience.

First, what a great turn-out! Communications practitioners from all over the world were in attendance to not only network, but also to continue to learn to better themselves in their careers. It was also great to see so many students majoring in communications and public relations – I hope they all walked away with some real and practical knowledge that can’t be found in a text book.

Second, theEMPLOYEEapp giveaway was the conference show-stopper. Since we were in “Hotlanta,” we served up 3 ounce (TSA approved) bottles of hot sauce. The message on the bottle: “Heating Up Employee Communications” – cute, right?

Third, it was great to have had the opportunity to moderate the late day session on Monday called, “The Disparate Workforce: Developing a Mobile Communications Strategy For Employee Engagement.” Kitty Conrad-Ganier from Caesars Entertainment (approximately 75,000 employees) and Ally Bunin from North Shore-LIJ Health Systems, which recently changed its name to Northwell Health (approximately 60,000 employees) spoke candidly about the good, the bad and the ugly with respect to their recent mobile employee communications initiatives. A special thanks to Kitty for making public the fact that I was celebrating a special birthday (a multiple of 10) and having the audience sing Happy Birthday to me.

So – overall, a great success. Looking forward to next year in Indianapolis.

September 2017
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