Truck Drivers Don’t Have to Be Alone

by Jeff Corbin | April 20, 2018

Earlier this month, we published a blog encouraging businesses to invest in improved communications for “deskless” workers.  Intentional or not, the failure of companies to focus on engaging with these employees is leaving three billion people (almost 40 percent of the world’s population) disconnected and cut off from their coworkers and the enterprises they work Read more…

How I Communicated That – Episode 2: Storytelling and the Communications Industry

by Jeff Corbin | March 27, 2018

The topic for this month’s episode of How I Communicated That is storytelling.  I had the pleasure of interviewing Eileen Sheil, Executive Director of Corporate Communications of the Cleveland Clinic, about the importance of storytelling to the future of communications.  Given all of the change that has taken place in the media over the past Read more…

Should Internal Communications and External Sit Together? Why British Airways Has It Wrong

by Jeff Corbin | March 22, 2018

In February, PR Week covered British Airways’ hiring of Louise Evans as Director of External Communications. What jumped out at me was that, unlike her predecessor at British Airways, Evans will not oversee internal communications for the company.  Rather that role will now fall under HR and the legal department’s purview.  This doesn’t make a Read more…

5 Ways to Successfully Deploy and Promote a New Technology

by Jeff Corbin | March 9, 2018

So, you’ve decided to launch a new technology in your company.  The purchasing of it is the easy part.  Now you need to make sure people know about it and actually use it.  One of the most important aspects of deploying a new technology is to communicate how something new to them isn’t about just Read more…

Outsourced Employees Don’t Have to Be Lonely

by Jeff Corbin | February 27, 2018

This past December, Lauren Weber of the Wall Street Journal wrote about the rise of employee outsourcing and detailed how companies are taking advantage of this breed of worker to save money and access certain skill levels without having to increase headcount. Interestingly, according to the article, five of the top twenty global employers in Read more…

How I Communicated That – Episode 1: What’s Next in 2018

by Jeff Corbin | February 20, 2018

I had such a great time interviewing Lisa Ryan of executive recruiting firm, Heyman Associates, for the premiere episode of our new podcast, How I Communicated That!  As you may be aware, we at APPrise Mobile are partnering with the Public Relations Society of America on this new initiative to introduce communications professionals to industry leaders so Read more…

Generation Z – they’re here!

by Jeff Corbin | November 8, 2017

As part of our marketing and thought leadership activities at APPrise Mobile, we regularly conduct research on topics relating to employee engagement and communications.  It’s important not only that we understand trends relevant to the work we do in internal communications, but also topics that our clients and others are interested in. For example, we Read more…

We Can Control Our Communications Technology Destiny

by Jeff Corbin | October 5, 2017

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. No matter the size of the organization or the industry it operates in, every company faces the same challenge of effectively delivering important information and messaging. As technology has evolved and offered Read more…

A Change of Careers…Kind of

by Jeff Corbin | February 5, 2016

Last week I announced that I would be stepping down as CEO of public relations consulting firm KCSA Strategic Communications in order to fully dedicate myself to building and leading APPrise Mobile as its CEO. For the past few years, APPrise Mobile has created a technology solution that is becoming the standard for communicating internally Read more…

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