5 Ways to Successfully Implement and Promote a New Communications App
by Jeff Corbin | March 9, 2018
So, you’ve decided to launch a new communications app technology in your company. The purchasing of it is the easy part. Now you need to make sure people know about it and actually use it. One of the most important aspects of deploying a new communications app is to communicate how something new to them isn’t about just having to do something different. Rather it should be about how it will bring value to them and even might have the ability to make their job and lives more efficient and better.
Having worked with companies of all sizes – enterprise, medium and small – in deploying theEMPLOYEEapp, we have seen some really cool, creative and fun ways companies have communicated the what, when and why to their employees regarding their new mobile app. Here are some of our favorites:
Breakroom Roadshow – For companies with multiple locations, set up a table in breakrooms or employee dining rooms with signage and other explanatory information. Demonstrate the new tech (if it’s an app, help them download it). Give away candy – this will draw them over.
Contests – People like to win. Sponsor a contest and let them know that the first 50 (or more) people to download the app or take some other action relevant to the technology will be entered to win something (we’ve seen prizes that include $100 Amex gift cards, tickets to a Garth Brooks concert and, in the case of a car manufacturer, get to use one of their high end cars for the weekend – but a $5 Starbucks gift card will work too).
Giveaways – To celebrate the launch, create custom giveaways relevant to the type of tech being deployed. In the case of theEMPLOYEEapp, companies have created PopSockets, mouse pads and on the high-end branded mobile device charging docs. Remember, people love free stuff.
Manager Competitions – Anything new in an organization requires ambassadors to spread the word. And who better to serve as an ambassador than those senior individuals who you have confidence in – your managers. Play them off against each other and tell them that the person who gets the most people to start using the new tech will win something. A little competition never hurts.
The Basics – And let’s not forget the tried and true communications tactics: email, signage, flyers and handouts, etc. Just make sure that the message in these materials fully explains how the new technology will help them in their work, not just make more work for them.