Internal communicators have a great responsibility to keep their workforce informed and engaged. Technology is making it easier to both disseminate information and measure its effectiveness. Now that we are a little more than halfway through 2016, we thought it would be a good idea to take a look at some of the top internal communications trends we are seeing as a result of our work at theEMPLOYEEapp. Here are five that we believe, if incorporated into an employee communications program, will allow a company to succeed in the digital workplace.
1. Giving Employees a Voice – Surveys
Whether it’s creating your strategy, evaluating its effectiveness or just getting a “pulse check” from your employee audience, surveys provide valuable information to make critical decisions and gain important insights. Indeed, it makes sense to solicit employee feedback before embarking on new initiatives. Why start something new when you know in advance that it won’t be well received?
If creating a survey seems daunting, it doesn’t have to be. Today, there are a variety of companies that offer do-it-yourself, low-cost solutions and pulse survey capabilities so that you can gather the right snippets of information quickly and cost effectively.
2. Omni-Channel Employee Experience
Just like in traditional marketing and communications, one channel to communicate does not necessarily fit all. Employees are on their mobile phones, checking social media, at the office and on-the-road. Internal communicators should use an omni-channel approach to ensure that their messages are consistently aligned across platforms and are always available to their employees.
3. Video and Targeted, Quality Content
The use of PowerPoint, much like the use of email, is becoming old school. The use of video, on the other hand, is on the rise and becoming more and more popular as a result of the expansion of bandwidth services, the fact that video costs have decreased and because the video experience on mobile devices is excellent, not to mention convenient. Whether it be for training purposes, explanations, culture reinforcements or announcements, companies are finding video to be a great internal communications strategy since it can be more engaging, delivers tailored content in short, dynamic ways (let’s admit it – people prefer not to have to read) and, given the nature of video analytics, is highly measurable.
4. Mobile Communications for the Remote Workforce
Everyone now has a mobile device and therefore more and more employers are creating and implementing a mobile productivity and communications strategy to accommodate the changing work habits of their teams. Communications professionals are starting to realize that, given the nature of mobile technology, employees can now work any time from any place. This means that messages and content need to be accessible instantaneously and across the globe. Not only does a mobile communications strategy make it more convenient for workers, but studies have also found that easy access to information makes employees more satisfied in their jobs since they can be more efficient in their work.
5. Metrics Matter
Between increased accessibility to employee survey data and the use of digital technologies, it has never been easier for communicators to measure the effectiveness of their work. The metrics can be as simple as video views, time on-site, intranet website analytics, opened emails and click-through rates. Establishing a baseline and then learning from your successes and failures will allow you to create stronger communications for your employees and also enable better communications with your C-suite regarding the value of strong internal communications.