5 Ways to Increase Employee Engagement Among Baby Boomers
There is a huge focus on how Millennials impact the workplace, Baby Boomers were the original generation that changed the job and consumer landscape. And today, Boomers still make up a large part of the U.S. workforce. Given the recent financial crisis, boomers are working well past traditional retirement years. However, according to the Gallup Organization’s State of the American Workplace Report, Boomers are also the most disengaged segment of the workforce. And this disengagement costs corporate America almost $500 million a year.
While Millennials aren’t as motivated by salary as they are by other factors like a company’s mission, values and work-life balance, rewarding Baby Boomers is a key way to keep employees engaged with their work.
Provide Mentorship Opportunities.
With the wealth of experience Boomers have collected over their careers, knowledge sharing is an opportunity to reconnect with their workplace and pass along advice to those who are just starting out or less advanced in their career. It will remind them what they love about their career and enable them to support a colleague’s growth.
Cut through the Clutter.
Typically, Boomers have robust lives outside of work, many with families and other obligations. With that said, it’s important for employers to communicate with their boomer workforce in an efficient manner. Mobile technology presents an opportunity to directly push information to a device that most Boomers always have on them.
Allowing employees to work in smaller teams can make them feel more productive and accountable for their work. In turn, they feel more engaged with their company.
Because Baby Boomers have intense work ethics and are extremely goal-oriented, they thrive when being challenged. Keep Boomers engaged in the workplace by offering them challenging projects that call upon their vast wealth of experience.
Baby Boomers have changed the way we work. They are tremendous contributors to our businesses. Therefore, ensuring that you have the right programs in place to connect, motivate and engage them is critical. Just because they are seasoned, does not mean that they aren’t tech-savvy. And providing programs and technologies that take into account their busy lives, decades of experience and that recognize their accomplishments will go a long way in keeping up employee engagement.
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