50 Reasons Why You Need a Communications App
Last updated on August 23, 2021 at 09:21 pm
There are so many reasons why you need a communications app to communicate in the modern workplace. We could have kept going, but we stopped at 50.
Traditional Communications Channels Just Don’t Cut It
1. Frontline workers lack access to traditional comms channels like company email and Intranets. And these workers make up 80% of the global workforce.
2. The remote workforce is rapidly growing. Even after the pandemic, more companies will adopt a “work from anywhere” model, requiring new ways for communication.
3. Only 13% of employees use their company Intranet daily and 31% never do (Prescient Digital Media Survey).
4. 83% of comms pros think it’s important to personalize content to reach employee groups, but only 40% can (Ragan State of Internal Comms Report).
5. Some traditional comms channels lack sufficient analytics.
6. Most traditional channels don’t allow for customization (e.g. company branding).
7. Intranets don’t usually have push notifications. Email can’t help but be a push notification.
8. Communications apps like theEMPLOYEEapp are multifaceted. You can post banners, alerts, content, folders, events, and more, letting you use a 360 campaign approach.
9. Old-school comms channels don’t have the same control over user permissions that theEMPLOYEEapp does. With our communications app, you can empower local leaders to be able to post to the app—and still have complete control over what folders they can post in and to what groups.
10. If you make a mistake in an email…there is no easy way to take that back. With apps you can quickly and easily edit the content and no one has to know!
Better Communication Impacts the Bottom Line
11. Better communication improves employee engagement.
12. Employee engagement results in lower absenteeism, lower turnover, higher productivity, and increased sales (Gallup).
13. 70% of the variance in employee engagement is due to the manager (Gallup). Apps give you an easy way to share talking points, trainings, and more with your managers to help them be stronger communicators.
14. The cost of poor communication is $37 BILLION (Holmes Report).
15. You can save money and managers’ time by making all printed content digital on theEMPLOYEEapp like rue21 did.
Mobile is the Future
16. Eight in ten digital minutes are spent on mobile devices (Marketing Charts).
17. Nine in ten mobile minutes are spent on mobile apps (Marketing Charts). Meet your employees where they are!
18. Comms apps allow for the seamless sharing of multimedia content.
19. Comms apps allow for posting from a desktop or from mobile, so you can always share updates in real-time.
A Communications App is Accessible
20. With smartphone ownership being 81% (Marketing Charts), mobile applications are familiar to nearly everyone and require little training to use.
21. Bring your own device (BYOD) opens the door for employees to have access to information and resources whenever or wherever they need it.
22. Employees can turn on translation so they can read the hard-coded content of their app in their native language.
Apps Are More Fun
23. Our client Cooper Lefler from Veterans United so poetically once said, “Email is necessary but it’s boring.”
24. Apps, unlike email or Intranets, don’t have to be as formal. You can (and should!) have more fun with the content.
25. Apps open up the door for catchy titles, eye-catching thumbnails, and captions for context.
26. A communications app makes running fun contests and programs for your employees so easy.
Apps Are Secure
27. If your app provider is worth their salt, they will be SOC 2 Type 2 compliant and crush their Veracode audits.
28. Apps like ours leverage the power of biometrics and single sign-on making them secure and easy for your employees to remember their passwords!
Apps Support Other Departments
29. HR will thank you. Open enrollment comms have never been so easy!
30. Power out? WiFi down? The app functions no matter what the circumstances, so IT can get those updates out easily.
31. A company directory where you can include department contacts helps employee questions get to the right people faster.
A Communications App is Fundamental for the Employee Experience
The 2021 Gatehouse State of the Sector found eight things that make up the employee experience. Apps for communication help with all of them.
Physical and Emotional Wellbeing
32. Your wellness team can share helpful tips for physical and mental health directly through the app.
33. Safety reminders and rules can be shared on a channel where everyone can view them.
34. Apps help create two-way feedback loops where employees can share how they’re doing.
35. Directly communicating with all employees at the same time helps you share information on difficult but important subjects, improving psychological safety.
Career and Financial Wellbeing
36. BNSF Logistics decided to move their learning and development program onto their employee app so employees would have access to training and career development resources anytime.
37. Many EMPLOYEEapp clients post their internal job postings to their app—this is one of the top content types at companies that do this.
Technology, Environment, and Ways of Working
38. Comms apps give your employees easier access to the tools to help them in their jobs.
39. Features like a directory give employees a direct line to the people they need to interact with.
Leadership and Culture
40. Leaders can post messages, including video messages, to employees easily through the app.
41. An app can become a hub of information regarding your mission, purpose, and values.
42. You can post content that’s nice-to-know that reinforces your values and culture.
Strategy and Change Management
43. An app helps you navigate all the stages of ADKAR for change management by helping you build awareness, navigate resistance (desire), educate employees on the change (knowledge), build their ability, and reinforce the message over time.
44. 74% of employees feel like they are missing out on company news and information (Trade Press Service). Apps help you reach them directly and clearly communicate that what they do matters.
Reward and Benefits
45. A communication app is great for building out your employee recognition program and makes it easy for leaders across your company to recognize their teams publicly.
46. One of the top posts on our clients’ apps is a link to the Self-Service portal—apps make it easy for employees to access their benefits, payroll, timekeeping apps, etc.
A Communications App is Useful During Crisis
47. At the start of the pandemic in 2020, daily active users on our app went up 207% and content views increased 348% platform-wide.
48. Avera Health saw a 23% jump in users on their app due to an increased need for COVID-19 information in 2020. Their app became a source of truth during a stressful and chaotic time.
49. United Health Services had a similar experience during the global pandemic with posts receiving 10x as many views on average.
50. But apps aren’t just good for global health crises…clients like Kreg Tool used their app to communicate through common crises like when a derecho swept across the midwest, damaging their plant, and forcing them to shut down.
Congrats for making it all the way to the end of this (admittedly) long blog! We figure that means you are probably interested in learning more about apps for communication. If that’s the case, we’d love to talk to you.