Creating a Communications Strategy That Plans for the Unplanned

Creating a Communications Strategy That Plans for the Unplanned

Last updated on May 24, 2022 at 04:15 pm

One of my favorite sayings is that you have to be proactive to successfully react in any situation. In internal communications, we often talk about this. But the reality is we’re always reacting in some way. The difference between those that seem to keep their cool and uphold their strategic vision and those of us who always feel like we’re always putting out fires is that they’ve prepared their reaction ahead of time. They’ve looked at all possible scenarios and put together a communications strategy to successfully react in that moment. If you make one resolution for the year, let it be scenario planning that supports your strategic direction.

1. Plan for the unplanned

Look at your goals and editorial calendar and think through at least two scenarios that could impact your ability to achieve those goals. What if that rumored merger or acquisition is officially announced? Or if there is a change to the leadership team? Think through your plan, looking for different possible scenarios that could impact your business this year, and then create internal and external communications plans for those situations.

2. Complete a communications audit and channel assessment

If there’s one thing we learned from the pandemic, it’s where there are gaps in our communications strategies. Can you reach your frontline workforce? Do you have a means to quickly get information to your remote workforce? A communication audit will help you clearly identify where those comms gaps exist and help you prioritize solutions. 

Download our Internal Comms Audit Guide for additional tips to start this process (note it includes an editable audit template).

3. Collaborate with other business partners and stakeholders on your communications strategy

While we like to think we have our finger on the pulse, we are sometimes kept out of the loop on critical projects. Create a regular meeting with other business partners who often come to you with comms requests or who have gone rogue in the past. Use this meeting to discuss upcoming programs, rollouts, and campaigns that will require your comms expertise. Wrapping your arms around the programs early will help you plan ahead and save yourself the scrambling to react.

We Can Help With Your Communications Strategy in 2022

The last few years might have kicked our butts, but let’s turn that into a motivator to be proactive in our reaction in 2022. Take this time to create the strategies and templates that will help us be more successful when the unexpected happens. And if after completing your audit you need advice on selecting the right mobile communications solution, get in touch.

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