Deskless Workers in Logistics Need Communication to Stay Engaged
Last updated on May 24, 2022 at 04:16 pm
2.7 billion employees are disconnected because of the failure of companies to focus on the needs of deskless workers. And a large percentage of the employees who make up the deskless workforce are in the logistics and trucking industry. The New York Times recently took a deep dive into the truck driver shortage, and it’s disheartening. Truck drivers are ten times more likely to be killed than the average American worker on the job. The reality of working in logistics, especially in trucking, is complex and can have genuine physical and mental health repercussions. Engaging and retaining deskless workers in logistics is nearly impossible without addressing their needs and concerns. We think the first step is opening the lines of communication.
A Lack of Communication With Deskless Workers
A significant problem we’ve identified with logistics companies is a general lack of communication. It can create communication challenges if you rely on traditional methods. For example, truckers and employees in a warehouse aren’t able to check your intranet and might not even have a work email. We need to invest in mobile-first channels that work for our employees regardless of their location.
It’s also important to consider employee engagement. Once you have a way to get need-to-know messages to your deskless workers, the next step is understanding what they need to feel connected to the organization and cared for. It’s hard to establish a positive work culture when you feel like you’re the only one on the road. If no one ever communicates with you directly, if you never feel like you know what’s going on at your organization, it’s no wonder trucking companies have over 100% annual turnover.
Logistics Success Stories
Solving the challenges facing a dispersed workforce can take time. It takes a comprehensive internal communication strategy and a commitment to two-way communication. We can’t hope to improve the employee experience for our deskless workers if we don’t open the lines of communication and ask them what they need and what they think.
Our client NFI has revolutionized the employee experience by using theEMPLOYEEapp. They have empowered local leaders throughout the organization to be able to share messages through their employee app. At the same time, the internal communications team can focus on executive communications and the top-down communication strategy. Read NFI’s case study to learn more.
BNSF Logistics was also very focused on workplace culture and employee engagement. They wanted to align their organization around their purpose to “deliver what matters.” Internally, that meant delivering a great employee experience. But they had to overcome their internal silos. For example, before taking a mobile-first communications approach, if an employee wasn’t physically present at HQ, they didn’t feel like they had a voice. And the comms team communicated to everyone the same way, but this catered to deskbound office workers. Based on this, they selected our app to help them create a digital experience that reached their deskless workers and helped them build their desired culture.
Let’s get in touch if you’re interested in learning how theEMPLOYEEapp can help you reach, engage, and retain your deskless workers.
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