Forming an Alliance: How HR and Internal Communications Can Help Each Other Achieve Business Objectives
Being able to distribute critical internal communications regarding compliance and training has become an enormous task for organizations. HR professionals are constantly struggling to get employees to engage with compliance and other operational communications. Compliance topics such as job training, conduct certifications, and safety courses are essential for organizations to maintain a top-performing workforce.
During a two to three-year cycle, organizations will provide training on an average of 12 topical areas for each employee. The top three topics most likely to be covered by training programs include code of conduct (93%), conflict of interest (76%), cybersecurity (69%). And typically, compliance tasks that need to be completed by your employees are time-sensitive and have broader organizational impacts. But it’s difficult for organizations to get compliance messages to all employees in a way that is measurable. And this challenge has a cost. In the past three years, 44% of organizations have faced “legal or external regulatory actions where a policy came under review as part of the action or defense.”
The ability to get messages through to all employees and focus on the importance of the completion of these tasks is even more complicated. Especially to your frontline employees who lack access to intranets or corporate email systems to engage with the information. So, where is the tipping point?
The answer to this question is in the partnership between Human Resources and Internal Communications. The Internal Communications function has long been refining their approach to communicating with employees, developing a calendar, and understanding the channel and timing of messages out to the workforce. Together, these two essential teams need to develop a multi-touch/multi-channel strategy, that includes mobile, to communicate these critical messages.
Three ways HR can tap into the Internal Communications team:
- Internal Communications wants to partner with you for success. It’s likely that you already work closely with your internal communications team on messaging. But communications is always looking to align communications campaigns with business objectives and your team’s objectives. Moreover, this team is ready to advise on how to drive success and measure the effectiveness of your compliance campaigns.
- Learn about how you can reach your deskless employees. Working with IC to find ways to access deskless workers can help close the compliance and training process gap. This may require breaking out of traditional channels that this audience doesn’t typically have access to. Internal comms can help promote and place messaging in mobile apps to reach targeted audiences. Additionally, IC has mastered reducing the amount of noise created from overlapping messages reaching the workforce. Partnering early on will allow you to find the right time to share messages, to eliminate confusion, and help you reach your targets.
- Take a metrics focused approach to communications. Internal communicators are continually measuring and sharing metrics out with organizational partners and senior leaders. With critical tasks like completion of training or certification of compliance, knowing the progress to your campaign’s goal and success is vital. Working with internal communications regarding data also helps you pinpoint what communication strategies are most effective. This will enable you to hone in on winning strategies and more effectively reach your audiences. For example, you may find that your compliance videos perform better with a certain demographic at your company.
Strengthening the partnership between HR and internal communications will benefit both teams and your employees. We recommend building out a regular cadence of meetings with stakeholders helps reaffirm the goals and discuss challenges and tactics to address your compliance goals.
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