Frontline Workers Don’t Have to be Alone

Manufacturing employees make up a huge percentage of the global deskless workforce. Of the estimated 2.7 billion frontline workers worldwide, about 427 million of those work in the manufacturing industry. And 91% of manufacturing companies are committed to spending money on mobile technology for their dispersed workforce. Why? Because these employees have been historically hard to reach, and that has big repercussions on the organization’s bottom line.

Safety Culture

In manufacturing, safety goes beyond being a priority—it’s deeply ingrained in the culture. And communication is the first and most essential part of building a safety culture. In a world without a communication solution that reaches every employee, you rely on the cascade of information. This is when messages from the corporate office cascade down to management in the field, leaving you to hope the message gets shared with everyone. This game of telephone can have serious impacts if the right messaging doesn’t get passed down. And with over 40% of communicators citing poor line manager communication skills as a major barrier (State of the Sector, 2020), this can result in an increase in safety incidents.

Disconnection from Corporate

We also see frontline workers feeling disconnected from the folks at corporate. Employees will distrust leaders if they never communicate directly. Employee engagement plummets. Retention suffers. And the culture you so desperately want to create at your organization, likely won’t reach the manufacturing floor. 

Learn From Waupaca Foundry

But it doesn’t have to be this way. Waupaca Foundry’s Marketing Communications Manager Sara Timm said, “For the very first time in our organization’s history, we were able to ensure that every employee that chooses to have the app on their phone receives a piece of information at the same time that their peer does. We have leveled the playing field. Everyone has access. And we couldn’t have done that without the app.”

By investing in mobile technologies that meet employees where they are, you create a direct line of communication. The game of telephone goes away. And this gives you the chance to level the playing field.

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