Deskless Workers Need Communication to Stay Engaged

Truck Drivers Don’t Have to Be Alone

Earlier this month, we published a blog encouraging businesses to invest in improved communications for deskless workers. 2.7 billion employees are disconnected because of the failure of companies to focus on deskless workers. The Wall Street Journal recently took a deep dive into the state of the trucking industry, and the results were shocking. Despite the U.S. unemployment rate reaching a near two-year low, the trucking industry is having a difficult time recruiting at a time when there is a surging freight market and, as a result, the demand for these workers is increasing.

A major part of the problem we’ve identified with logistics companies is a lack of communication. As older truck drivers retire, the industry is slowly realizing that the younger demographic has shifting values. They don’t want to work alone all day in a truck when they could work with a construction crew or team at a manufacturing plant.

According to a study by Glassdoor, an organization’s culture and values are the top predictor of workplace happiness, not compensation. It’s hard to establish a positive culture when you feel like you’re the only one on the road. This is not a trend unique to the trucking industry. Rather, it is a trend pertaining to many of the world’s largest industries. That’s why theEMPLOYEEapp will continue to champion the importance of communications and engagement for the deskless worker.

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