by Jason Mayde | June 3, 2015

Bridging the divide in corporate communication.

Bringing the Communications and HR Professional/IT Together

Since our founding, APPrise Mobile has been focused on helping corporate communications professionals (particularly investor relations and internal communications) take advantage of mobile technology to be more efficient in their work in communicating with target audiences. In so doing, one of our goals has been to remove an obstacle that often stands in the way of this group’s ability to embrace new solutions – complex technology and IT requirements.

As mobile technology continues to evolve, it has become ever more important for us to maintain the simplicity of our product both for the end-user and content manager when it comes to our design and development. At the same time, in order to incorporate more advanced functionality and integrations, the need necessarily becomes greater for IT to get more involved in the decision making process, especially when it comes to security.

As we have learned over the past year, for the communications and human resources professional, when considering an employee communications mobile app solution like theEMPLOYEEapp, it is of utmost importance that only active employees of a company be able to access the app and its content. Similarly, it is very important that they be able to incorporate existing intranet content into their app so as not to have to re-upload hundreds of thousands if not millions of files. From the IT perspective, it’s about not only ensuring the utmost in security, but also the ability to integrate seamlessly with existing systems so as not to render obsolete those which have been around for a long time and into which millions of dollars have already been invested.

Our latest enhancements – support for Microsoft’s Active Directory Federation Services (ADFS) and the APPrise Mobile REST API – bridge the divide that can exist between corporate communications and HR (as well as other business units) and IT when it comes to evaluating and embracing new technological solutions.

Active Directory Federation Services

Nearly 95% of Fortune 500 companies utilize ADFS for user management (i.e. their employee database) and authentication (i.e. single sign on). By integrating with ADFS, communications and HR professionals do not have to be concerned with former employees accessing their company’s app. For IT, theEMPLOYEEapp becomes “plug-and-play” from the employee database side of the equation and there is no need to worry about supporting and managing another user system. Importantly, from the end-user/employee side, there is no need to setup or remember another password.

Intranet/Sharepoint Integration

The corporate intranet industry is a $3 billion a year one with Microsoft’s Sharepoint owning two-thirds of it. The challenge most corporate communications and HR departments are now confronting is the fact that the user experience of these legacy systems in the small screens of mobile devices is subpar (to say the least). To the extent the workforce is increasingly becoming mobile and dependent on their mobile devices, how can corporate communications, HR and IT come up with a mobile solution that allows for the easy access to information, content and hard to reach systems that were developed for the larger screens of desktop computers? How can they take decades of information and seamlessly integrate it into the mobile device without having to recreate the wheel, duplicate work and spend millions of additional dollars in doing so? With the release to the APPrise Mobile REST API, problem solved – our API makes it easy for both IT and communications departments to deliver content to the mobile device or allow auto-publishing from existing internal workflows and systems.

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APPrise Mobile’s product development pipeline is prioritized by the greatest needs of both our current customers as well as prospective ones. Every day our team conducts demonstrations of our platform for companies of all sizes, across all industries. Each demo is treated like a mini focus group. In determining what new functionality should come first, we consider which of the requests we are hearing will have the broadest application. In other words, we do not develop in a vacuum based on what we think the need will be. Rather, we look to ensure that when a company first experiences our solution, they view it as having been developed specifically for them. We want the answer to any question posed to be “yes it does” or “yes we can.” “No” is not in our vocabulary. Our new platform enhancements further this commitment.

 

Jason Mayde is the Chief Technology Officer (CTO) for APPrise Mobile and manages the development team to ensure the successful execution of the company’s vision for being the best-in-class mobile technology communications platform.

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