Community Coffee Company has sold premium quality coffee since Henry Norman “Cap” Saurage began serving coffee out of his country store in 1919. Cap named his coffee “Community” in honor of his community of friends. Today, the company, which is headquartered in Baton Rouge, Louisiana, has grown into an 800-employee strong organization and one of the largest family-owned and operated retail coffee brands in America. Community Coffee can be found in grocery and convenience stores, offices, hotels, and many of the best restaurants throughout 14+ states within the U.S. and is available worldwide through CommunityCoffee.com.
While Community Coffee has a number of desk-bound employees, the vast majority are “deskless,” including truckers delivering the coffee, factory workers packaging the product, and those literally working in the field. Unlike their counterparts in the company’s Baton Rouge headquarters, the vast majority of the Community Coffee workforce does not sit at desks or use computers as part of their day-to-day work. They also don’t necessarily have easy access to company email or the company’s intranet, among other communications channels.
Before starting to work with theEMPLOYEEapp, the company’s internal communications strategy leveraged more traditional methods of communicating with employees including email, traditional mail, the company’s intranet (Sharepoint), as well as newer tools such as social media. Because so many channels were being used, information was coming at employees from numerous directions resulting in information overload.
The company sought a way to bring structure to all of the information so that they could provide the information that employees wanted and needed when they wanted and needed it. The company sought to put its employees first and implement a digital solution that would accomplish the following:
After conducting extensive research of solutions available, Community Coffee decided to work with theEMPLOYEEapp by APPrise Mobile for several important reasons:
Community Coffee Company launched the company-wide kick-off of the “Our People” branded app in January 2018. Through its partnership with APPrise Mobile and within eight months of launch:
“The ‘Our People’ app has not only improved employee engagement, it has empowered our employees and fostered a stronger emotional and intellectual connection within our organization.” – Candace Tucker, Communications Specialist