Last updated on May 12, 2022 at 03:43 pm
BNSF Logistics’ purpose is to deliver what matters. For their internal communications team, this meant supporting employees internally and looking at the workplace as an experience.
But teams were very siloed. If an employee didn’t work in the corporate headquarters, they didn’t feel like their voice was being heard. Too many messages were shared on channels that only office workers had access to, so field-based staff often missed important messages.
Based on these findings, BNSF knew they needed to focus on three things: purpose, people, and culture. To do this, they needed a new channel that would reach their dispersed workforce and build their desired culture. Read on to learn how they use theEMPLOYEEapp.