When we first launched theEMPLOYEEapp back in 2014, I had the opportunity to conduct a briefing/demo of our mobile employee communications and engagement technology for Gartner, the leading technology industry analyst group. At that time, I remember speaking to several analysts regarding our solution and why enterprise organizations like Toyota North America, Caesars Entertainment and Northwell Health were using our company- branded/white-labeled app.
I recall being questioned by one of Gartner’s analysts on how we were addressing the ability for employees to collaborate and chat with one another. I explained that while collaboration and chat were important technologies in the digital workplace (who was I to challenge the success of the then Silicon Valley darling Slack), this wasn’t the problem that theEMPLOYEEapp was addressing. Rather, after having spent nearly 20 years consulting for companies on their external and internal communications, the problem that we were solving was the difficulty companies have when it comes to communicating, getting information into the hands of and engaging with “deskless” employees.
Since then, Gartner has written numerous reports regarding the digital workplace and particularly, collaboration, messaging and peer-to-peer chat technology solutions. Yes, employee communications is the underlying thesis of these reports; but the focus has been more on technologies addressing the need of desk-bound or knowledge workers, not deskless. Well, after four years, this is no longer the case. Last week, Gartner published a report regarding the importance of employee communications and engagement technologies. Hey internal communicators – we’re finally on the map!
In the report, Gartner takes a deep dive into this important topic. Titled, “Eight Steps for Modernizing Employee Communications in the Digital Workplace,” the report provides guidance on an issue that some executives might write off as low priority, but one that has the ability to drastically improve and drive business success. And, we’re proud that it names APPrise Mobile as one several employee communications platforms for application leaders, i.e. those responsible for digital workplace initiatives and involved in employee communication strategies.
You can download a copy of the report here:
To pique your curiosity, let me highlight what I consider to be a few key quotes from the report:
So, thank you Gartner! Our mission at APPrise Mobile is to inspire a communications industry renaissance and to ensure that senior leadership teams and C-Suites rediscover the importance and value of meaningful engagement, information sharing, and communication with the very important deskless worker. Hopefully your continued commentary will further this cause.