With the Millennial workforce expected to reach 75% in the next decade, it is no surprise that mobile communications solutions are being developed by both start-up and decades-old behemoth tech companies vying to win over this important audience. And, who can blame them – Millennials (who were born in the early 1980s through the early 2000s) grew up with mobile technology as part of their teen and young adult lives. They depend on their iPhones, iPads and Androids for just about everything they do, personally and professionally.
As communications professionals, never before have we had such an opportunity to better connect with our targeted audiences – pretty much everyone has a mobile device that is with them from the moment they wake up until the moment they go to sleep. However, given that mobile communications is relatively new, it can be difficult (especially for us non-techies) to understand the many solutions being developed and which is/are the best to help engage, inform and generally communicate with a particular audience or constituency.
That is why we created The Communications Professional: Guide to Mobile Solutions and Services (the “Guide”). Our goal in doing so is to provide the communications profession with a single and straightforward resource to learn about what is available in the market and the cost to implement.
We hope you find the Guide informative and appreciate any feedback you have, especially if you believe there are other companies that should be included.
To download The Communications Professional: Guide to Mobile Solutions and Services, click here.