2021 Communication Strategy Planning

2021 Communication Strategy Planning

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Host: On this episode of ICTV, Suzanne Caballero, Director of Strategic Initiatives and Communications for Joyson Safety Systems shares her IC wisdom about how, and when, to start planning your 2021 communication strategy.

We really plan for communications on a daily basis, right? In some ways we don’t know exactly what to anticipate from the news of the day, from the industry, from planet earth, from inside the organization or outside of the organization.

But in a concrete way, every month we’re doing formal meetings that are focused around our strategic initiatives in the Americas region that tackle everything from basic problem solving to how do we grow market share in the business. And communications is a key part of all of those. And they have formal reviews, but at this point in 2020 at the start of Q4, we’re really formalizing our plan that looks ahead at the full year.

We take into account things that are known business milestones in the automotive industry, known holidays in the countries where we operate and serve our customers, to milestones of important town hall communications, or things that we know are part of our culture that we need to be planning for while maintaining some flexibility to the things that could surprise us any day.

And so to summarize my answer to you, I would say really we’re in the home stretch of 2020 planning for 2021 to have a calendar ready to go, while leaving everything in pencil if we need to make those types of adjustments.

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