5 Internal Comms Tactics That Actually Make an Impact

5 Internal Comms Tactics That Actually Make an Impact

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Last updated on July 11, 2022 at 03:46 pm

Internal comms pros know that to get a seat at the table, you have to show results. But sometimes, we can get caught up in tactics that don’t contribute to your organization’s primary business objectives. Or even your comms goals. And since our time is limited, we have to prioritize the right activities. That’s why we wanted to share 5 internal comms tactics that actually make an impact on things like: retention, employee wellbeing, safety, and time savings.

Number One: An Internal Comms Audit

Audits are fairly straightforward. Make a list of all your current messages, who receives them and on what channels. And then do this again for messages you want to send in the future. This strategic activity is essential. Before you can figure out what content to produce and on what channels, you have to have a baseline for what already exists. By doing an audit annually, you also equip yourself with qualitative data about who has access to what content and channels and what holes this leaves in your strategy.

Number Two: Employee Pulse Surveys

Sending a 1 – 3 question survey regularly, will help you keep a finger on the pulse all year long. These questions can be simple:

  • On a scale of 1 – 5, how engaged (or satisfied) are you at work?
  • What’s one thing you think we could improve about communication?

So, why do a pulse survey? Well, for one, they build agility into your strategy. You can’t change a strategy in real-time if you only get feedback once a year. But surveys also help employees feel heard. But, and this is important, only if you share the results of the surveys and act on the results. If you don’t, you risk causing survey fatigue and making employees not feel valued. So only use pulse surveys if you can follow through.

Number Three: Leadership Videos

If your leadership team isn’t already communicating somehow then step one is to start sharing communication from leadership. A huge pro tip is to keep this communication regular and share all kinds of updates. What ends up happening at some companies is the CEO or exec team only sends an email when something bad happens. And that creates some pretty negative connotations whenever a leadership message is sent.

And step two is to shift those communications out of print and into video. This doesn’t have to be fancy. Selfie-style videos work too!

Video is key because it helps your leaders convey the right tone and it humanizes them. This is key for building trust and improving transparency.

Number Four: C-Suite Coffee Chats

Coffee Chats have been revolutionary for some of our clients. These take leadership comms to the next level. Here’s how it works: work with your executive team to set a cadence for an informal video call that anyone can join. And then it’s just an opportunity to talk about what’s going on at the company and for employees to ask their questions.

This tactic is amazing for building trust and transparency. It’s also a great way to give frontline and deskless workers a line to executive leadership that they might not otherwise have.

Number Five: Employee Stories…Told By Employees

We’ve all seen, and probably run, campaigns where we spotlight employees and tell their story. But how often have you let the employee themselves be the storyteller? How often have you used video or audio to let their voice be heard? Probably not as often. But the power in employee stories is amplifying employee voices.

Our personal preference is doing a short video. One of our clients does this so well. It’s simple, he just asks an employee “What do you do all day?” We recommend collecting these whenever you visit field locations. And if you can’t get boots on the ground, tap a manager or field leader to help.

These stories are powerful not just because you tap into the employee voice and recognize individuals. But because it can help show disparate teams how they all are working towards a common purpose. It can connect coworkers that might not get a chance to meet otherwise. And that’s a great culture-building tool.


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