As many HR professionals can attest, communicating information such as benefits to employees can be a daunting task. Keeping up-to-date on ever-changing policies and regulations and helping employees understand what they all mean can be a time-consuming and costly process. This is especially true of the often overlooked deskless worker who doesn’t have the same privileges as his or her deskbound counterparts, including basic technologies like corporate email or intranets.
For the deskless employee—or most workers across industries such as retail, hospitality, manufacturing and health care—“trickle-down” or cascading systems of communicating information is no longer effective. HR leaders still using breakroom posters, emailed memos or snail mail are probably missing the mark when communicating to a large percentage of their employee base. If they don’t adapt and implement new internal communication strategies that go beyond tactical operations and actually drive engagement with employees, these professionals run the risk of becoming obsolete.
One key factor in creating change is through implementing the right technologies. Recently, leading analyst firm Gartner released a report that emphasized the importance of technology within internal communication to drive business success. The report highlighted mobile technology in particular as a way to modernize communication and engagement strategies. Since nearly everyone has a mobile device of some sort these days, solutions such as mobile employee communications apps offer a cost-effective way to efficiently engage all employees with timely and important information, regardless of location or job function.
Through mobile tech and apps, HR professionals can:
Technology empowers executives with the tools to spur change across their organizations. And, one can only presume that mobile technology will continue to play a pivotal role when it comes to employee communications and engagement.
Moving forward, HR leaders should not only tap this technology to achieve positive results in their work, but also use it to help shed the impression that HR departments are there just as tactical distributors of information. It offers the opportunity for HR professionals to take on a new role as strategic communicator, enhancing the employee experience while at the same time contributing to an organization’s business success.