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by theEMPLOYEEapp | July 25, 2018

For far too long communicators have relied on mediocre data points, such as impressions, when attempting to determine whether or not a campaign was successful. When it comes to employee communications in the digital workplace, it is crucial that HR adopts a data-driven approach so that they can judge the effectiveness of their work. Data analytics can be used to better understand the correlation between effective internal communications and overall business success.

APPrise Mobile CEO Jeff Corbin recently wrote an article about the importance of data analytics when it comes to internal communications and how companies can leverage this information to adjust their communications strategies.

To read the entire HR Daily Advisor article, click here.

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