by HRM Asia | July 1, 2015

hrmasiaDo you frequently communicate with your employees?

If you don’t, it is about time that you do.

According to Part II of theEMPLOYEEapp’s 2015 Mobile Trends in the Workplace survey, 68% of US based employees agreed that the frequency of communication by employers directly impact their job satisfaction, along with the methods that they utilise to communicate (62%).

Tellingly, 45% of respondents indicated that their employers do not do a sufficient job in communicating information to them and 33% said they would prefer their employers communicated more with them.

To overcome the lack of employee engagement, Founder and CEO of theEMPLOYEEapp Jeff Corbin, suggested ways to improve the two-way communication.

He said that “companies need to develop not only proactive communications programmes, but also innovative ones that appeal to and are consistent with the needs of their workforce’s demographics.”

Despite the evolving technology of today, the survey found that “old school” communication tools are still the primary method for internal communication.

Eighty-nine per cent of companies communicate via email, 80% practice face-to-face communication and 50% use the telephone.

However, on the digital front, 32% of those polled said that their employer communicate with them through the corporate intranet, 24% by text messages, 10% via mobile applications and eight through social collaboration tools.

With emails as the predominant (89%) mean of communications, 30% of respondents surveyed claimed they tend to ignore their employer’s emails.

“Half of the respondents to theEMPLOYEEapp survey identified themselves as part of the ‘Millennial’ or ‘Gen X’ generations,” said Corbin.

“Since these individuals grew up with a cell phone in their hand and are accustomed to having instantaneous access to information, communications solutions like mobile apps, social collaboration and messaging tools need be considered if a company is serious about engaging with its employees.”

The second annual study surveyed more than 200 US based workers.

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