From the simple to the sublime, here are some LinkedIn tips that real professionals have been using and getting real results.
#1. For salespeople that want to stop cold calling, social selling is the path, and LinkedIn is the avenue they’ll take to get there. When you’re looking to connect with a prospect, but don’t have a first connection on LinkedIn, you can connect with them through a group. If a salesperson is looking for a new talk track, or an easier way to get in the door, industry groups help them to understand what their prospects are really interested in and what is top of mind for others in their industry.–Jessica Kornfeind, Senior Marketing Manager, PrimePay
#2. Before I attend trade shows, I will search people involved and check out their profile. LinkedIn will send them an email notification that I’ve seen their profile, and when we connect at the event I tend to “ring a bell.” –Greg Monterrosa, Co-founder of MyLLC.com
#3. Cross promote from your company blog. My LinkedIn blog posts typically receive 100 views, often times by people I’m not connected with. More than 1,300 people subscribe to my blog; every time I post a new one my page views increase by 30%.–Jeff Corbin, CEO of APPrise Mobile
#4. Rather than a paid targeted campaign, I merely search terms that are relevant–“quality,” “patient satisfaction,” and “biologicals.” When I find a director-level connection, I will personalize a link request explaining our science and the value to them. We have now had 3 high-level discussions with pharma companies directly from acceptance of these pitches. LinkedIn works best when the connection is targeted and logical, rather than tangled connection spaghetti thrown at the wall.–Amy Baxter MD, CEO MMJLabs
#5. Join groups that your customers (or prospective customers)–not your peers–are members of. Then, make it a point to share content that is helpful and educational, not salesy or self-promotional. Ideally, this content should live on your website, and your objective should be to drive your LinkedIn contacts there and then convert them into leads for your business.–Kathleen S. Booth/Owner & CEO, quintainmarketing.com
#6. Personalize a request to connect. It’s really easy to just click to connect, but it’s much more effective to remind that potential connection who you are, why you want to connect and how you add value. At the very least, remind them who you are so they know you’re not just adding contacts en masse. That way, they’re not left wondering who you are or, worse, questioning your motives.–B. Andrew (Drew) Plant, Plant Communications, LLC
#7. When people “like” or comment on your posts, visit their profile and explore who within their network would be good to network with. If the mutual relationship is strong, request a virtual introduction, which works well.–Carl Seidman, management consultant
#8. Content calendars are your friend. Schedule out your topics and posts. Holiday content with images, as related to your business, always do well. And good photos are a must. Use free tools like Canva and Sumopaint to help edit images if you do not have a design background.– Kyra Mancine, Social Media Specialist
#9. The day after any networking event I attend, I input the names from all business cards I’ve collected into LinkedIn. I don’t send a generic invite. I thank them for attending the event and suggest we stay connected.–Daniel DiGriz, CEO, MadPipe
#10. The key is to be active and participate in groups and be a “Top Contributor,” so that when you do promote a piece of good content, the group moderator will allow distribution to all its members. This way it is a win-win, by nurturing relationships in groups before sharing content.–Garrett Gan, Co-Founder & CEO, Thalamus, Inc
#11. In my non-busy month of August, I sent a message to my entire LinkedIn network, with an offer that up to three of their colleagues would be able to receive a free one hour coaching session with me. The session, worth $250, could cover areas such as presentation skills, executive presence, communicating with diplomacy, conflict management, etc. I received 50 responses, and from that I booked 25 free coaching sessions with people with whom I had no prior interaction. As a result, I increased my network, proved my value, received some new testimonials and endorsements, reminded my contacts that I’m out here doing what I do, and I picked up 3 new paying clients! To me that one email was worth it.–Jackie Kellso, President of PointMaker Communications
#12. An overlooked LinkedIn tactic is the “art of the mention” in LinkedIn Updates.I’ve experimented with this underrated lead generation tactic. I mentioned the author, media outlet, and contributing writers in a recent LinkedIn update regarding a LinkedIn Tips article in which the writers and I earned placement. 80% of the contributors did one of the following: replied to, “liked,” or shared my LinkedIn Update with their connections.
Two days later, I received sales leads via LinkedIn InMail from people inviting me to connect and help them with LinkedIn Marketing on either a personal or organizational level. Shows when you mention the work of others, more opportunity follows you back. — Tony Faustino, president and founder, Faustino Marketing Strategies LLC
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