Nor is traditional email a perfect fit in a world of ubiquitous mobile devices. Mobile penetration among U.S. workers is fast approaching 100%, according to 451 Research in New York, but a huge proportion of employees are without regular access to a laptop or desktop computer.
That has prompted some organizations to focus their energies on mobilizing employee applications and communications rather than trying to extend email or other Web-based collaboration platforms.
“There are many use cases and users that are simply not covered by email,” said Raul Castañón-Martínez, senior analyst on 451 Research’s mobility team. “Mobile can bridge that gap.”
For example, gaming giant Caesar’s Entertainment recently rolled out a mobile application that allows its 75,000 employees to access trainings, view HR documents and manage vacation time without needing a full Web browser. With theEMPLOYEEapp, and a branded corporate mobile intranet, the company can push out important communications via text messages to employees.
Caesar’s employee’s no longer need to seek access “from a computer kiosk in a back room at a casino,” said Jeff Corbin, CEO and founder or APPrise Mobile, which designed the app. “That’s not something employees necessarily want to do when they’re on a 15-minute break.”