Ragan: How to Use Data to Boost Employee Engagement in 2018
by Robby Brumberg | January 4, 2018
Just 33 percent of U.S. workers are ‘engaged’ and committed to their job. Do you have a plan to address this workplace funk next year? Tap into these statistics to buoy morale and productivity.
Companies are spending plenty on employee engagement initiatives, but something is amiss.
According to Gallup: “Just 33 percent of U.S. workers (and 15 percent of global employees) are engaged at work—meaning they are involved in, enthusiastic about and committed to their job and workplace.”
Why all the long faces and uninspired workplaces?
One issue appears to be the primacy of productivity over people. As Susan LaMotte states in Harvard Business Review: “Most employee engagement models are centered around the work experience and not on the employees.”
With 2017 winding down, it’s an ideal time for organizations to reconsider (and rejigger) employee engagement strategies. Engaged employees can do wonders for your productivity, morale, retention and recruiting, but it’s no easy task to create a culture that uplifts and inspires workers.
Consider the following 2017 data points, provided by Shift Communications, as a guide for where to focus employee engagement time, dollars, energy and effort in 2018:
According to YouEarnedIt’s Employee Experience Defined Report, just 10 percent of employees rate their employee experience a 10 out of 10. YouEarnedIt also found that 27 percent of executives say that their company still does not invest time or money cultivating a positive employee experience.
Randstad found that younger employees (25- to 34-year-olds)feel the least comfortable challenging their boss’s ideas (35 percent), and 50- to 64-year-old workers feel most comfortable(41 percent).
According to APPrise Mobile’s Gen-Z in the Workplace Report, 41 percent of managers expect mobile tech such as smartphones and tablets to be the best way tocommunicate with employees—specifically Generation Z employees.
Kimble Applications’Billing and Burnout Report found that 35 percent of professionals feel burned out from the excess hours they put into their work.