The cultural chasm between management and workers can be costly, and it’s no easy fix.
You’ve heard of the Invisible Man, but how about the Invisible CEO?
Nearly a quarter (23 percent) of American workers at mid-size to large companies could not name their CEO, and about a third (32 percent) couldn’t identify their leader on sight, according to a new report from APPrise Mobile.
That lack of interaction speaks volumes about the massive obstacles internal communicators face.
The study highlights the chasm between leadership and workers, as well as the companywide dissonance that gap creates. With top-level CEOs raking in upward of 335 times the salary of their employees, cultivating common ground and creating camaraderie can be a struggle.
Bridging the gap to keep workers engaged is no small matter, as unhappy employees are a major threat to any company’s bottom line.
Here are more key findings from APPrise’s study:
Communication equates to dollars
Poor communication is a company killer. Conversely, clear and consistent communication from top brass can enrich corporate culture and produce tangible benefits.
In its report, APPrise asserts that “increased communications (especially from senior leadership) is critical to employee engagement and, if done consistently and effectively, can help to reduce these costs while bringing additional value to businesses.”
This article was originally posted: https://www.ragan.com/InternalCommunications/Articles/Report_Many_workers_dont_know_their_CEOs_name_or_f_52681.aspx