internal comms survey

by theEMPLOYEEapp | July 1, 2020

2020 has been full of many twists and turns that have put companies and their communications strategies to the test. From a global pandemic to economic instability and unrest sweeping across the country, we thought this was a good time to touch base with other internal communications professionals and see how this year has been going.

 

When asked what their biggest communications challenges were, comms pros said:

  • 77.3% | Lack of resources (people, budget, etc.)
  • 72.7% | Lack of leadership empathy and interest in communicating
  • 72.7% | Lack of access to critical information
  • 59.1% | Helping employees access assistance programs and benefits information
  • 54.5% | Lack of analytics to measure receipt of messages
  • 54.5% | Lack of feedback on the effectiveness of communications
  • 45.5% | Volume of critical information to distribute
  • 40.9% | Difficulty reaching all employees

 

When asked what internal communication strategies had made the greatest impact during the pandemic, respondents said: 

  • 63.6% | Creating feedback opportunities and surveying employees
  • 59.1% | Adopting multichannel strategies to reach dispersed employees
  • 50.0% | Helping managers have supportive conversations with their direct reports
  • 50.0% | Collaborating with other functions (e.g. IT)
  • 40.9% | Targeting communications to various employee groups
  • 31.8% | Increased frequency and transparency of leadership comms

Note: surveyed employees could check all that apply.

 


 

Click here to watch the full recording of our webinar featuring panelists from Brilliant Ink, BNSF Logistics, and Jazz Pharmaceuticals to learn:

  • Insights regarding all survey results
  • What survey respondents shared as their top tips for reopening safely
  • Strategies for overcoming the key challenges noted in the survey results
  • The key takeaways of our internal communications experts

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Interested in learning more about how theEMPLOYEEapp can help strengthen communications at your organization? Schedule an online demo today.

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