State of Internal Communications, Survey Results

State of Internal Communications, Survey Results

2020 has been full of many twists and turns that have put companies and their communications strategies to the test. From a global pandemic to economic instability and unrest sweeping across the country, we thought this was a good time to touch base with other internal communications professionals and see how this year has been going.

When asked what their biggest communications challenges were, comms pros said:

  • 77.3% | Lack of resources (people, budget, etc.)
  • 72.7% | Lack of leadership empathy and interest in communicating
  • 72.7% | Lack of access to critical information
  • 59.1% | Helping employees access assistance programs and benefits information
  • 54.5% | Lack of analytics to measure receipt of messages
  • 54.5% | Lack of feedback on the effectiveness of communications
  • 45.5% | Volume of critical information to distribute
  • 40.9% | Difficulty reaching all employees

When asked what internal communication strategies had made the greatest impact during the pandemic, respondents said: 

  • 63.6% | Creating feedback opportunities and surveying employees
  • 59.1% | Adopting multichannel strategies to reach dispersed employees
  • 50.0% | Helping managers have supportive conversations with their direct reports
  • 50.0% | Collaborating with other functions (e.g. IT)
  • 40.9% | Targeting communications to various employee groups
  • 31.8% | Increased frequency and transparency of leadership comms

Note: surveyed employees could check all that apply.


Click here to watch the full recording of our webinar featuring panelists from Brilliant Ink, BNSF Logistics, and Jazz Pharmaceuticals to learn:

  • Insights regarding all survey results
  • What survey respondents shared as their top tips for reopening safely
  • Strategies for overcoming the key challenges noted in the survey results
  • The key takeaways of our internal communications experts

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