In the day of the 2 ½” x 4” screen of the iPhone and Android, one thing is clear: all the great content of a company’s intranet just doesn’t fit on a corporate communications app. Indeed, finding information, if you are even able to gain access to the Intranet via mobile can be a difficult if not miserable experience. As a result, when working with companies to determine how they can best take advantage of theEMPLOYEEapp, we talk about several communications strategies, one of which is their content strategy. For what purpose do you intend to use your employee app? What content is really important to your employees that you want to make sure they have easy access to 24/7? Considering how quickly the use of mobile technology has advanced over the course of the past few years, corporate communications professionals are starting to rethink how they distribute content to their internal and external audiences given the small screens of the devices being used and relied upon to consume information.
theEMPLOYEEapp provides companies with an easy solution to aggregate content, information and workplace tools in one central location via a single app on an employee’s mobile device. However, it goes without saying that unless the information is important and of value to an employee, employees will have no need for it. To ensure our customers’ success in deploying a new communications tool like theEMPLOYEEapp, we have taken note of and studied the analytics behind what content and information is most viewed and consumed by employees. Here are a few things we learned:
Employees want instantaneous access to those things that matter most to them. And, what’s more important to an employee than whether they have been paid or reimbursed by their insurance. Many customers of theEMPLOYEEapp have created human resource and benefits folders where they include all necessary information and forms. Many also include links to their benefits and pay portals so employees can simply tap one button to access this important information. Rather than providing their employees with several apps for the various portal providers, they use theEMPLOYEEapp as a one-stop hub for all employee related information.
The fact of the matter is that the Millennials (and even those in older generations) prefer video to long winded written content. When videos are placed on a company’s employee app, consumption of this content jumps. Whether it is a CEO interview, commercial before it airs live on television, or a training video, the mobile device as a content delivery mechanism provides an excellent way to showcase what is taking place at a company, not to mention a practical business tool where video is critical to an employee’s job.
Up until the past couple of years, how did companies inform their employees of information that required they be in the know immediately? Depending on the company, they probably did so through face to face interactions, telephone and/or text chains (if they had their employees’ cell numbers). Maybe they posted something to their corporate intranet or sent an email. However, this required that the employee proactively access the intranet or open the email. Or, they simply had to wait until everyone arrived to the office in the morning to convene a company-wide meeting. Companies using theEMPLOYEEapp no longer have this dilemma. Through a push notification or broadcast alert, all employees can now have critical information delivered simultaneously and instantaneously to the corporate communications app on the home screen of their mobile device. In addition, companies that recognize the importance of engaging their employees are including news and other cool company content that helps their employees feel “in the loop” and in better contact with their employer, especially if they work remotely.