Last updated on May 9, 2022 at 06:57 pm
Get ahead of a crisis with a communication tool that enables you to target key messages, communicate quickly, and track your results.
Key Crisis Communication Features
In a crisis, targeted communication is vitally important. With theEMPLOYEEapp, you can share action-oriented messages with the right people and only communicate to impacted individuals to avoid causing panic or confusion.
Track in real-time how your crisis-related messages are performing and who has engaged with them. Leverage Read Receipts and their data for urgent messages where verification that employees received and read the message is needed.
Save time with our Alerts functionality to get targeted, text-based notifications out to impacted employees. The use of a push notification helps ensure that you get their attention and direct them to time-sensitive updates.
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Crisis messages are one of many types of communications that internal comms teams are responsible for. Examples of crisis that companies may need to communicate include things like the COVID-19 pandemic, layoffs, a change in executive leadership, etc. Anything that can cause panic or confusion and that requires some form of change management can fall under the category of a crisis at an organization and necessitates communication.
How to Communicate in a Crisis
During times of crisis, internal communication teams need to balance sharing information in a timely way with ensuring that information is accurate and easily actionable. This often requires a multi-departmental approach with stakeholders from across the organization creating crisis plans and protocols. Internal comms teams that are well prepared will often have pre-approved internal communication strategies in the event of various crisis scenarios.