by Dr. Deepak Malhotra | April 11, 2016

Stay Connected and Engaged 24×7

Dr Deepak Malhotra explains the importance of employee communications. Recently we engaged with Dr Deepak Malhotra, HR Head and Author of Match the Age to Keep them Engaged to discuss his tips for creating successful, engagement strategies. With more than 21 years of HR experience, Deepak knows how to create employee advocates. If you like what is included in this post, please join us on April 12, 2016 for the #KeepThemEngaged twitter chat at 1100 hrs ET when we participate and speak about “How HR and Communications can work together to increase employee engagement”?

Why is good employee communications so important for companies?

I firmly believe that communication and the intent to communicate are differentiators between a good and great organisation. When designing an internal communication strategy, it is important to look at the key elements that attract employees and the best way to enrol them in your overall communication strategy. Effective employee engagement, where employees feel that they are treated like individuals, can truly impact bottom line for companies.

Why is important for companies to treat employees like individuals rather than like groups of employees?

Building relationships with open communication is the key to long term engagement. Your reputation is built by curiosity, interactions, and relationships. As referenced in my book “Match the Age to Keep Them Engaged” one-clicks, who I refer to as a younger generation of people who are more virtually- and technology- inclined, are attracted to reachability, uniqueness, authenticity, intent, emotions, and responsiveness. Loyalty improves with appreciation, open discussions, listening, and encouraging feedback that can be included in your internal comms strategy. It critical for companies to remember that the most productive time throughout one’s life is spent in the workplace, therefore showing that you value them as individuals is critical.

How do companies start to build authentic communications programs?

First, make sure whatever you do is authentic, as employees know the difference. During my studies, I have always learned that it’s what you do and how you do it that makes a difference.

Second, communicate frequently. More than 40 percent of employees feel that failure is due to the lack of communication between management and staff. Lack of recognition and praise comes in second. However, 97% of employees and executives believe lack of alignment within a team impact the outcome of a task or project.

If you want your employee communications to improve, make sure your executives adopt the strategy first. It is important to start at the top.

Employee buy-in is also crucial. If possible make objectives and goals public. It is a successful process used by Google. In many instances the use of technology within internal communications can eliminate an overload of emails and meetings.

When it comes to the content of employee communications / engagement plans, do you have any suggestions as to what they should include?

Your internal communication strategy should endear, entertain, educate, enlighten, and make workforce experts. Keeping that in mind, let’s list some interesting points which may help you:

  1. Spirited and Energetic Content: Easy to publish and beautifully presented content is always appreciated by employees.
  1. Unique Events: Promoting company-wide events will always provide employees with insight on how differentiate your organization from other.
  1. Employee Groups for 24/7 Engagement: Today’s workforce is often disbursed. It is important to engage them 24X7 through creating groups, which are either functional or based on our preferences. Being transparent helps provides a sense of security for employees.
  1. Content Sharing via your Finger Quotient: FQ or Finger Quotient is the measure of one’s index and ring finger base to the tip and is relevant when and is also a determining factor of how frequent one clicks (who I refer to as a younger generation of people who are more virtually and technology inclined) use mobile when sharing internal content. Content sharing is the key to success when developing an internal communications strategy.). You can find and view content when you need it, and easily accessible to a workforce that is constantly on the move.

Dr Deepak Malhotra
HR Head, Author of Match the Age to Keep them Engaged
Founder of #KeepThemEngaged & People Pal

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