If your company is like most companies, your web presence is about as important as the oxygen you breathe. It’s your digital footprint. It’s your identity. It’s how your customers, potential employees and partners find you. When was the last time you took a look to see how many of your website visitors came from mobile versus a traditional desktop browser? If you’re keeping up with U.S. mobile consumption habits, it’s likely to be about 50/50 or even 60/40.
In June, The New York Times undertook a bold experiment and shut off desktop computer access to the home page of NYT.com, forcing reporters, ad sales executives and others to experience how more than 50 percent of their readers access their site – via their mobile device.
Publishers aren’t the only ones who are experiencing this dramatic shift of website traffic taking place through the mobile device. Depending on the statistics you pay attention to, anywhere from 40 to 60 percent of all website traffic comes from a smartphone:
Having a mobile friendly website is becoming a vital part of having an online presence. So, how would your company fair if you embarked on the same experiment that The New York Times did?