Employee communications matter and more lessons from theEMPLOYEEapp’s First Annual Client Summit

by Jeff Corbin | May 8, 2017

theEMPLOYEEapp’s First Annual Client Summit on Corporate Communications

Last week we achieved another significant milestone at APPrise Mobile. We successfully held our inaugural client summit in New York City at the Cornell Club in which more than 20 clients of theEMPLOYEEapp came from all over the U.S. to network and learn from each other. We wanted to take advantage of the fact that the professionals we work with as clients of theEMPLOYEEapp are some of the brightest minds in corporate communications and HR.

The attendees consisted of not only corporate communications, internal communications and HR professionals, but also senior technology professionals supporting these business units. They came from companies that ranged from 500 employees to 75,000 employees across all of the major industries including manufacturing, healthcare/hospitals, technology, hospitality, financial services, trucking/logistics and more. The common denominator of these companies was that they all suffered from the same communications challenges – the difficulty in communicating simultaneously and instantaneously with a dispersed workforce that is not beholden to desks and desktop computers.

Having attended numerous conferences for communications professionals over the years, it was important to us that our first event not be just another, talk down at you, conference. As mentioned above, clients of theEMPLOYEEapp are some of the brightest minds in corporate communications and HR. Why not give them the opportunity to chat among themselves on a range of topics that are important to them, network and hopefully establish contacts and relationships that they could then call upon in their work in the future?

This is why we titled our event: Employee Communications Matters! Discussions among the brightest minds in employee and corporate communications, HR, and engagement. In addition to a great keynote speaker (Travis Wright, who spoke on a number of the topics included in his latest book, Digital Sense), roundtable discussions were facilitated by three clients of theEMPLOYEEapp on three different subjects.

Here were our key takeaways that resulted from each:

  • Sandi Riffle, Director of People Communications at Northwell Health facilitated a discussion on the critical partnership between human resources and corporate communications. The bottom line – employee communications is a component of both of their job functions and when they are aligned in this regard, great efficiency and consistency in message results. Unfortunately, this isn’t the case in all companies; but it is something they should strive for.
  • Jennifer Miele, Vice President of Marketing and Communications at Excela Health discussed the importance of internal communications to not only company culture but also its bottom line. What did we learn from the conversations that took place on this subject? Given the ability to capture data and analytics, mobile technology offers companies an opportunity to better understand content and what is important to their employees that will help drive productivity.
  • Carolyn Wheeler, Director of Internal Communications at Caesars Entertainment, shared a case study on how the hotel and casino behemoth has deployed its employee app enterprise-wide and the importance of not only ensuring that a company’s employee app represents the company and brand that an employee works for, but also allows for the targeting of content that is particular, relevant and brings value to an employee.

The feedback we’ve received so far has been excellent. Every person we spoke with has told us that they left the event with concrete action items that they intend to take back to their teams.

Next week my Customer Success team and I will travel to a similar customer event that is being coordinated by a large technology company. They are expecting more than 2,000 attendees. Our goal for our first event was only 20 companies. We met our objective but, as with anything, you have to start somewhere.

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Interested in learning more about how theEMPLOYEEapp can help strengthen communications at your organization? Schedule an online demo today.

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Want to learn more about how theEMPLOYEEapp can benefit your organization?