Last week we held our Second Annual Client Summit which brought together more than 25 clients of theEMPLOYEEapp to meet, participate in discussions and share experiences on their mobile employee communications and engagement journey. When we decided to host Employee Communications Matters! last year, we realized that the professionals we were working with were the most forward thinking in their industries – why not bring them together for a couple of days of networking and learning?
Pretty much every industry was represented at the Summit – manufacturing, healthcare, retail, restaurants, hospitality, trucking/logistics, insurance, education, construction, finance and more. Here are some of the highlights from the event:
- Joseph P. Truncale, CEO of the Public Relations Society of America, keynoted the Summit speaking about Communicating for Culture Change: How Communications Professionals Help Organizations Create and Maintain a Winning Culture. He focused on the important role that the communication professional plays in furthering an organization’s purpose and values, facilitating relationships and building an organization’s reputation. He shared some of his own experiences and stories that were both relatable and inspiring and really set the tone for the event.
- Patty Kuhn and Shelley Tulo, Director of Marketing and Marketing Manager, respectively, for Springfield Clinic presented a case study on Creating a Successful Deployment and Adoption Strategy and spoke about the way they have educated and incentivized employees in their nearly 2,000 person organization to download and take advantage of their app. Because of the tactics used, in only a few months since they launched theEMPLOYEEapp, Springfield Clinic has achieved nearly 45% adoption.
- JeanMarie Decker, Director of Internal Communications at NFI Industries, facilitated a roundtable discussion on The Importance of Localized, Targeted Content and Understanding the Metrics. She spoke about the challenges a trucking/logistics company like NFI faces with a dispersed workforce, especially since many do not have a company email address. After more than a year using theEMPLOYEEapp, adoption has been impressive in large part due to the “liaison” model they have implemented that has empowered multiple administrators and provided users with more engaging, targeted content, as a result. JeanMarie did an amazing job getting the participants in her roundtable to share ideas about the methods they use to share content and how they use analytics to measure success.
- Mikki Cook, Director of Store Experience for rue21, facilitated a second roundtable discussion on Customer Centric Communications in the Mobile Era. Since the rue21 workforce is comprised mostly of Millennials, she spoke about the importance they place on creating and pushing a lot of video since this is how this group prefers to consume content. A key take-away from Mikki’s session – not all audiences are created equal; it’s important for a company to do its research to understand how its employees want to be communicated with!
- Amy Jenkins, Internal Communications Manager, and Sydney Lauro, Internal Communications Coordinator, from Chipotle Mexican Grill presented a case study on News Feed vs. Explore. They walked attendees through what led Chipotle to go mobile and the importance of not only having a news feed for employee engagement, but also a way for employees to easily access important content through Explore, the easy to access content folder repository of theEMPLOYEEapp. They spoke about some of the tactics used to engage their employees and, in particular, have found success with their podcasts, targeting content to specific audiences and not using more than one push notification per day!
During the lunch break, an impromptu “show and tell” took place with more than five companies plugging their iPhone and Androids into the projector and sharing anecdotes on how their companies are using theEMPLOYEEapp as well as their mobile employee communications and engagement objectives. This sparked great conversation among attendees and it was clear everyone would be leaving the Summit with new ideas to bring back to work.
The feedback that we have received so far has been excellent. We look forward to incorporating it next year as we prepare for our Third Annual Summit!