Last updated on August 16, 2022 at 09:50 pm

Employee engagement is a metric that most organizations have become fixated on. But measuring engagement isn’t always easy…or the right thing to measure in the first place. Internal communication professionals need to start thinking about employee activation.

In this guide, you’ll learn:

• What employee engagement is
• What employee activation is
• Why activation is a more valuable metric for internal comms pros than engagement
• How to start measuring activation today