2017 Report: Technology Trends in the Communications Industry
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During the first quarter of 2017, the Public Relations Society of America and theEMPLOYEEapp surveyed more than 600 communications professionals on their usage of technology for both internal and external communications.
Here is a sneak peek of the results:
Email still dominates – but newer digital technologies are catching up.
Social Media 11 percent more effective than email for communicating with external audiences.
Messaging/collaboration technology still inconclusive: Slack beating out Facebook.
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