The Importance of Top-Down Communication

The Importance of Top-Down Communication

Last updated on August 23, 2021 at 08:28 pm

Why Top-Down Communication Matters

Top-down communication is where most organizations need to focus. Right now, many organizations with frontline workers rely on the cascade of information. The COO tells their executive leaders in the field a message, and they tell their direct reports, who tell their direct reports, all the way down to the hourly, frontline employee.

But we’ve all played the game of telephone. A lot can get lost in translation.

Watch this video to learn more about what top-down communication is and why it’s critical to get right.

How to Improve Communication

Not all managers are great communicators because they often haven’t been taught. So, we need to strengthen the resources we give to our managers. We need to give them tools that will help them communicate and be successful in their roles. And then we need to get the high-level, organization-wide messages to everyone at the same time.

You might think you’re doing this right now, but if you rely heavily on email, intranet, and in-person meetings, you’re likely leaving out a big chunk of employees.

And this only becomes more complicated at organizations that have multiple facilities, brands, or geographic locations.

But with theEMPLOYEEapp, we allow you to easily communicate from the top down to every employee and, through profiles—allowing you to have multiple content publishers across your organization and build that message chain that eliminates the uncertainty in your message, all while retaining control over who has posting permissions, where they can post, and who they can share information with.

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