Northwell Health (formerly North Shore-LIJ Health System) is one of the country’s largest health care systems with more than 61,000 employees, each requiring access to content, information and organization communications. In January 2016, the organization partnered with theEMPLOYEEapp to provide an employee communication app to ensure that employees were the first to know about events and news surrounding the brand; could easily and instantaneously access work-related content, information and workplace tools; and could conveniently be engaged through their mobile devices, “anytime, anywhere” – on or off shift.
Prior to launching the “myNorthwell” employee communication app, Northwell Health utilized a myriad of tools to communicate with its diverse workforce. Each served a distinct and important purpose but came with its share of challenges. For example:
In considering innovative and more modern ways to communicate with employees, the communications and HR teams at Northwell knew they needed an employee communication app to cater not only to its quickly growing Millennial workforce, but also the many other employees who were increasingly becoming dependent on their mobile devices and social media. The solutions provider needed to meet the following criteria:
After evaluating numerous options, Northwell Health selected theEMPLOYEEapp.
“It’s time to turn front-line employee communications on its head, and we’re doing this by going mobile. Why? Because we know that’s what our employees need. Because they told us they want it. And, because our organization can’t afford to keep relying on traditional channels to connect with its workforce, particularly inside an industry that’s dramatically transforming before our eyes.”
Definitely a huge time saver to have everything I need in one place and available anytime.”
This is a game changer.”
Great app. I don’t need a PC any longer – I am encouraging everyone to download it!”
Innovative thinking combined with common sense communication for mobile employees.”
In addition to using the myNorthwell app to communicate news and events taking place throughout the enterprise, critical workplace tools were incorporated into their app. The communications team realized that for the app to be successful, the information, content and resources contained in it had to be important and of value to its employees. To accomplish this – and keep employees engaged with the myNorthwell app:
Since its launch in the beginning of 2016, the myNorthwell app has succeeded in becoming a mobile hub for employees that allows them to obtain easy access to information and workplace tools whenever they want. It also has allowed the organization to more directly engage with its workforce and, given the nature of mobile technology and the analytics that come with theEMPLOYEEapp, to quantify the effectiveness of the information being made available to employees. Key statistics since the company deployed myNorthwell:
myNorthwell has been adopted across all employee functions. The company attributes this to the fact that its mobile communications strategy allows it to push “just-in-time” content to complement its other employee engagement and communications strategies. After only a few months, the myNorthwell app is quickly becoming a critical and institutionalized solution helping Northwell Health better communicate and engage with its employees across the enterprise.
You can get up and running with theEMPLOYEEapp in just one day. Learn more here.