Last updated on June 2, 2021 at 05:48 pm

rue21 is a fast-fashion retailer with 760 stores throughout the United States. Before launching theEMPLOYEEapp, rue21 would communicate to their Managers using their registers and a binder system. All daily direction, email, policy and procedure and other documentation was accessed through the register system by Managers only. Documents were printed in black and white and filed in binders. 

In evaluating its overall communications effort and strategy, rue21 knew they needed a solution to improve their connection with their Millennial workforce, streamline communications, save money by reducing printed materials, and improve the overall employee experience.

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