3 External Comms Tactics for Internal Comms Pros

3 External Comms Tactics for Internal Comms Pros

Last updated on August 11, 2022 at 09:43 pm

Internal Communication professionals and external comms professionals can learn a lot from each other. Both groups of communicators are competing with the 24/7 news cycle and increasing expectations about the quality of content. How can you cut through the noise? How can you command attention? These three external comms tactics from a former PR professional on theEMPLOYEEapp team can help you begin to break through to make an impact:

3 external comms tactics infographic

Partnering With External Comms Teams

To really make a difference at your company, make sure you are partnering with your marketing team and learning about the external comms tactics that they use daily. You might be surprised to learn that you have the same goals around employee advocacy or internal branding. Or that you need the same suite of tools to get your jobs done.

Marketing Tactics That Work for Internal Comms

A few of the tactics that make a big impact for both internal and external audiences are:

  • Get attention quickly. Marketers might use pithy post captions or click-bait titles to get their audience to stop scrolling or open an email. Internal comms can also focus on titles and captions on internal messages to increase engagement on their content.
  • Keep messages short and visual. By focusing on visuals (which really are worth 1,000 words), you are more likely to get attention. Whether you’re working in video or text as a medium, keeping your messages concise and to the point is always helpful.
  • Stay on brand. When external branding is continued on internal channels, you create a strong sense of place and identity at your company.

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