Employee engagement. If you are in the HR or Communications department in your company, you no doubt have “Drive employee engagement” as a 2019 goal. Companies define engagement in different ways, but one clear objective to increasing this key component of the employee experience is providing access to information.
While email and intranets have provided this access in the past, it has become apparent in recent years and with a changing and, oftentimes more dispersed workforce, that we need to meet employees with information when and where they want to receive it – via mobile technology.
Employees are used to receiving information through their phones the moment it becomes news worthy and communication that impacts their work and the company they work for should be no different. Utilizing an app for internal communications not only opens the door for easier access to important information that employees need to be successful in their jobs (important announcements from leadership, HR news and access to documents, paystubs, etc.), but It also allows you to share “nice to know” information – the feel good stories that communicators often shelve because they don’t have the space or time to fit them into their normal communications cadence. And this content can be shared through engaging multi- media platforms such as video, podcasts, photos and blogs.
Gartner recently released a report, “Eight Steps for Modernizing Communications in the Digital Workspace,” that outlined the importance of driving employee communications and engagement through digital channels and I was especially excited to see apps on the list of employee communication platforms to explore as part of any company’s communications strategy.
Having spent the last decade searching for ways to evolve communication and drive engagement for Chipotle, I discovered my passion for mobile technology as the solution. I am now excited to be dedicating the next chapter of my career as Director of Client Strategy at APPrise Mobile (one of the companies recognized in Gartner’s report), to helping others achieve their communications/engagement goals and to ultimately drive business results through the use of mobile technology.
So, while you’re fine tuning your 2019 communications strategy, I encourage you to not only look at what you need to communicate this year but how you will communicate it, because the communication channel and ease of access to information is just as important as the content itself.