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Last updated on August 16, 2022 at 09:44 pm
It is important to conduct an internal communications audit annually and whenever you start a new position. This process is instrumental in determining how internal comms is functioning at your organization and finding where any gaps might exist. As you begin forming your internal communication strategy and annual budgets, the data and information you gather from your comms audit will also help you hone in on the right strategy and changes that need to be made.
Internal Communications Audit Guide Contents:
- Internal communications audit basics
- What an audit is
- Why you should conduct an audit annually
- How to set goals for your audit ahead of time
- Step-by-step walkthrough of how to conduct an audit of internal communication, including your:
- Audiences
- Channels
- Current & future messages
- How to use employee personas with your audit findings
- How to use your audit to create message maps
- Steps for using your audit results to launch a new channel
- Resources for conducting an internal comms audit, including:
- Audit Template (includes message mapping)
- Persona Template
- Links to thought leadership on measurement and getting leadership buy-in
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