Last updated on July 13, 2021 at 03:25 pm

Are your internal communications campaigns not driving the results you need? Are you struggling to take your existing strategies into a mobile-first world? We’re here to help.

Internal comms professionals really are strategists. This means that when there is a new program, change, or initiative to communicate, we don’t just send a single message and think we’re done. Effective communication comes down to creating successful campaigns. 

This guide includes:

• Steps for setting SMART objectives before creating a comms campaign.
• Tips for determining the right cadence and content types for your communications campaigns.
• Campaign best practices from change management to embracing 360 degree messaging.
• How to measure success and share your results with leadership.
• An in-depth example on how to create a successful campaign for employee open enrollment.

You might also like:

• How to Conduct a Stop, Start, Continue Analysis of Your Communications Strategy
• An Guide to Conducting an Internal Comms Audit