Internal comms professionals really are strategists, which means that when there is a new program, change, or initiative to communicate, we don’t just send a single message and think we’re done. Effective communication comes down to creating successful campaigns. 

In this guide you will find:

• Steps for setting objectives before creating a campaign.
• Tips for determining the right cadence and content for your campaigns.
• Campaign best practices from change management to embracing 360 degree messaging.
• How to measure success and share your results with leadership.
• An in-depth example of how to create a successful campaign for employee open enrollment.