Guide to Measurement and Analytics for Internal Communications Professionals

Guide to Measurement and Analytics for Internal Communications Professionals

Take your IC measurement to the next level.

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Last updated on October 11, 2021 at 04:05 pm

Everything we do as communicators ladders to business objectives. But, for many internal communication professionals, this can be a daunting task. Whether it’s lack of time, budget, tools, or experience, there can be many hurdles to overcome to consistently measure communication performance and report the results. That’s why we teamed up with Brilliant Ink to create this ebook.

In this guide, you will learn:

  • How to create SMART goals and how to make communication strategy goal-oriented.
  • How to write great survey questions, including how to evaluate your survey before sending it to your employees.
  • What mobile app data to measure and how to get the most out of it.
  • How to conduct a content analysis.
  • How to present your data, including best practices around the cadence for sharing and who you need to report results to.
  • How to make your data visualizations clearer, easier to read, and more compelling.
  • How to tell the story in your data to key stakeholders in a way that will help you set yourself up as a strategic advisor.

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